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Purple Cow Watch Co

Beautiful Brand Name Timepieces

Available Brand Name Timepieces

Our Brands

Click on the links below to see our timepieces for each of our following brands.

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Purple Cow

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12th Air Force

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Purple Valley

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Wood House

About the Builder

At 10 years old, Tony took apart a clock—no tools, just sheer curiosity. That obsession never left.

He could have chased fortune as an exploration geologist in South Africa. He walked away on principle. Instead, he built a career—first in retail, then sales and marketing, and finally, 32 years in the trenches as a civil rights trial lawyer.

Lawyers live by the clock. Six-minute increments define their worth. But Tony saw time differently. Every hard-won case? A new timepiece. Not just a watch, but a statement—from the mechanical heartbeat of a steam-whistle time clock to the cutting-edge precision of an atomic chronometer.

Through it all, one truth became clear: a watch is more than a machine. It’s the story of the person who wears it.

Tony Boskovich

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Tony is an active British Horological Institute, AWCI, TWBC (Certified), New York Horological Society and NAWCC Business member.

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