Purple Cow Watch Co

Beautiful Brand Name Timepieces

Our Brands

Click on the links below to see our timepieces for each of our following brands.

Purple Cow

12th Air Force

Purple Valley

Wood House

About the Builder

At 10 years old, Tony took apart a clock—no tools, just sheer curiosity. That obsession never left.

He could have chased fortune as an exploration geologist in South Africa. He walked away on principle. Instead, he built a career—first in retail, then sales and marketing, and finally, 32 years in the trenches as a civil rights trial lawyer.

Lawyers live by the clock. Six-minute increments define their worth. But Tony saw time differently. Every hard-won case? A new timepiece. Not just a watch, but a statement—from the mechanical heartbeat of a steam-whistle time clock to the cutting-edge precision of an atomic chronometer.

Through it all, one truth became clear: a watch is more than a machine. It’s the story of the person who wears it.

Tony Boskovich

Tony is an active British Horological Institute, AWCI, TWBC (Certified), New York Horological Society and NAWCC Business member.

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