Purple Cow
Beautiful One-Of-A-Kind Timepieces
Your Watch. Your Story.
The watch industry is built on compromise. You pick from mass-produced designs, hoping—just maybe—one feels right. But why settle?
Purple Cow Watch Company eliminates the guesswork. We put the power in your hands, letting you design a watch that reflects you—your style, your story, your success.
Organizations get it, too. Universities, businesses and elite groups know a custom timepiece isn’t just a reward—it’s a symbol of belonging. And Purple Cow makes it effortless. We listen, we craft, we deliver watches that mean something.
But what if you just want something different—without designing from scratch? Our brands—Purple Cow, Purple Valley, Wood House, and 12th Air Force—offer timepieces that break the mold, from bold statements to refined dress pieces.
And for those who love history on the wrist? We restore vintage watches, breathing life back into timepieces with soul. More than that, we repair watches others won’t touch—whether it’s a battery swap or a full mechanical rebuild.
This isn’t about selling watches. It’s about creating them.
Not just any watch. Your watch.
Let’s build yours today!
Tony Boskovich
LET'S GET YOU STARTED
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PURPLE COW SERVICES
Repair and Modification Services
Have an old watch you're looking to update, repair, or upgrade? We're happy to help!
Click the link below for more information.
OUR WATCHES ON INSTAGRAM
Building Dreams, One Watch at a Time
About the Builder
At 10 years old, Tony took apart a clock—no tools, just sheer curiosity. That obsession never left.
He could have chased fortune as an exploration geologist in South Africa. He walked away on principle. Instead, he built a career—first in retail, then sales and marketing, and finally, 32 years in the trenches as a civil rights trial lawyer.
Lawyers live by the clock. Six-minute increments define their worth. But Tony saw time differently. Every hard-won case? A new timepiece. Not just a watch, but a statement—from the mechanical heartbeat of a steam-whistle time clock to the cutting-edge precision of an atomic chronometer.
Through it all, one truth became clear: a watch is more than a machine. It’s the story of the person who wears it.
Tony Boskovich
Tony is an active British Horological Institute, AWCI and NAWCC Business member.
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