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Fun Custom Watches by Tony Boskovich

Our Custom Timepieces

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The Brand

Purple Cow watches are bold, eclectic, and unapologetically expressive—designed for those who see fashion as a form of creativity and wear their personality on their wrist.

Purple Cow Series

Hand-Crafted Automatic and Mechanical Timepieces

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Relax Series

Automatic

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Dress Series

Mechanical

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Pilot Series

Mechanical

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Novelty Series

Automatic

Purple Cow Timepiece Gallery

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About the Builder

At 10 years old, Tony took apart a clock—no tools, just sheer curiosity. That obsession never left.

He could have chased fortune as an exploration geologist in South Africa. He walked away on principle. Instead, he built a career—first in retail, then sales and marketing, and finally, 32 years in the trenches as a civil rights trial lawyer.

Lawyers live by the clock. Six-minute increments define their worth. But Tony saw time differently. Every hard-won case? A new timepiece. Not just a watch, but a statement—from the mechanical heartbeat of a steam-whistle time clock to the cutting-edge precision of an atomic chronometer.

Through it all, one truth became clear: a watch is more than a machine. It’s the story of the person who wears it.

Tony Boskovich

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Tony is an active British Horological Institute, AWCI, TWBC (Certified), New York Horological Society and NAWCC Business member.

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Purple Cow