Fun Custom Watches by Tony Boskovich

Our Custom Timepieces


The Brand

Purple Cow watches are bold, eclectic, and unapologetically expressive—designed for those who see fashion as a form of creativity and wear their personality on their wrist.

Purple Cow Series

Hand-Crafted Automatic and Mechanical Timepieces

Relax Series

Automatic

Dress Series

Mechanical

Pilot Series

Mechanical

Novelty Series

Automatic

Purple Cow Timepiece Gallery

About the Builder

At 10 years old, Tony took apart a clock—no tools, just sheer curiosity. That obsession never left.

He could have chased fortune as an exploration geologist in South Africa. He walked away on principle. Instead, he built a career—first in retail, then sales and marketing, and finally, 32 years in the trenches as a civil rights trial lawyer.

Lawyers live by the clock. Six-minute increments define their worth. But Tony saw time differently. Every hard-won case? A new timepiece. Not just a watch, but a statement—from the mechanical heartbeat of a steam-whistle time clock to the cutting-edge precision of an atomic chronometer.

Through it all, one truth became clear: a watch is more than a machine. It’s the story of the person who wears it.

Tony Boskovich

Tony is an active British Horological Institute, AWCI, TWBC (Certified), New York Horological Society and NAWCC Business member.

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Purple Cow